Sandro: The Site

The website for Sandro is simple: a black and white image is the homepage, and it leads to a white background with merchandise in rows. The international homepage features family images and a cool skater boy wearing Sandro merchandise.

A major problem with the website is that this personality - the juxtaposition of quality family time with "cool" clothes - is not carried throughout the website. In fact, it does not go past the international home page.

The merchandise photography is highly digitalized. It is easy to see small details of the merchandise, even those products which are black or with high texture elements.

The predominant colors are black and white, which harks to the price point of the line. Black seems to give the stark white a warm feeling, and a majority of the luxury websites use black accents. The new move with luxury websites is predominantly white, which Sandro has mimicked.

It is not luxury, but the website design is simple to ensure the quality merchandise speaks for itself. The site is sleek and decently easy to navigate.