Fashiontoast
Rumi Neely of Fashiontoast often refers to Sandro, particularly when she visits Paris for the bi-annual fashion shows. As a fan of the brand, Neely wears it often in her blog posts. This is where I first learned of Sandro.
Each of the posts which feature Sandro are linked back to the Sandro website, and as it is with a typical linkage agreement, Neely receives compensation each time a customer purchases a product through her link.
Man Repeller
Leandra Medine of the Man Repeller has paired with many brands, and they always seem to sky-rocket to fame soon after being featured on her blog. Medine has a particular affinity for French brands, and Sandro is no exception. On Refinery29, Medine is featured below trying on pieces from Sandro's Fall/Winter 2012 collection in its store on Bleecker Street. Again, when Medine shows her outfit of the day, she links any Sandro product back to their website.
Cupcakes and Cashmere:
Emily Schuman of Cupcakes and Cashmere is not featured wearing any Sandro on her blog, but she did feature a skirt of theirs in a collage of skirts. She also has a linkage agreement with Sandro.
Sandro paired exclusively with the popular blog, Refinery29.
Connie Wang, one of the writers at Refinery29, chose various items from the Fall/Winter 2012 collection. These picks are featured in a separate section of the website.
Though Sandro has been featured on multiple blogs, and there may be more traffic driven to the site because of it, there is no real "stickyness" on the Sandro website due to bloggers. Buying a skirt or sweater seen on a blogger is more of a business transaction online than a drawing factor to the brand. The customer goes to http://us.sandro-paris.com/ and enters their credit card information.
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