Thursday, November 29, 2012

Sandro: The Lookbooks + Editorial



The closest thing to an editorial for Sandro is its lookbook, published once a season (twice a year). It shows the contents of the collection, including its product offering the United States and throughout Europe. Each of the looks is numbered, to the left of the outfit photo, and underneath it lists the products used in the shot. There are links so that the user can upload the shots to their personal social media.

A major issue with the lookbook is that it includes products that are unavailable in certain areas of the world. For example, in Look #7, the site lists two products used, yet the model is wearing three, maybe even four. The products are simply listed, as opposed to linked. The user has to remember the product name and search it on the website.

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